Snowflake Series

Snow, rendered in metal. The Snowflake series is our run of snow-textured dials — a finely worked silver-white surface that catches light the way a wind-swept snowfield does, never printed flat. Each one is a limited edition, retired for good once it sells out. This page gathers the whole family in one place: dress and diver, lumed and bare, three-hand and GMT.

The texture is the point. Rather than a flat white face, each dial carries a fine crystalline relief that shifts between bright silver-white and soft shadow as the wrist moves — quiet from across a room, alive up close. It reads differently in daylight, lamplight, and shade, and it gives a dress dial real depth.

Which Snowflake is for you?

• Want a pure dress dial? The Snowflake Dial — white snow texture, polished-silver applied indices, no lume — in No Date, Day Date, and Open Heart. Its applied minute markers are delicate; it is best handled by experienced modders.
• Want the snow texture with a glow? The Submariner Snowflake Edition — a silvery-white texture with Swiss Super-LumiNova BGW9 Grade A lumed indices, in a diver-style Day-Date.
• Building a GMT? Two NH34 options — the lumed Submariner GMT Snowflake, or the non-lume dress GMT Snowflake [For NH34]. Both need the NH34 and its wider 2.7mm centre hole.
• Collecting the series? Some members are already retired and will not return — sold-out pieces are shown for the record.

The series at a glance

Why the series works

The texture. Every dial in the series shares the same idea — a fine, snow-like relief instead of a flat coat of paint. The surface is what carries the watch: legible and restrained by day, with a quiet shimmer that only shows when the light moves.

Lumed or bare. The lumed members (Submariner Snowflake Edition and Submariner GMT Snowflake) fill their applied indices with Swiss Super-LumiNova BGW9 Grade A for a clean blue glow; the dress members (Snowflake Dial and the GMT Snowflake [For NH34]) skip lume for a pure, polished-silver look. Pair lumed dials with lumed hands so the build glows as one piece.

Three-hand or GMT. The standard dials run on the NH35 / NH36 / NH38 family; the two GMT dials are cut for the Seiko NH34 and its wider 2.7mm centre hole, so a true second-time-zone build stays possible in a slim case.

Limited, then gone. Each Snowflake is produced in a single capped run and never remade. When one sells out it is retired for good — the sold-out pieces below are kept on the page so the full series stays on record.

Browse the full series below. New to modding? Start with our complete build guide.